Claude
Daily UseThe A.I. I use more than anything else. Chat for strategy and content, Cowork for building agents and automations, and Code for scripting and pipelines. Three tools from the same company.
Try ClaudeSeed & Society® Resources
The A.I. Tools,
Agents & Systems List.
Find tools for the work you want to do, from A.I. and automation to business infrastructure and education.
Some links are affiliate links, which means I may earn a commission at no additional cost to you.
A.I. Core.
The A.I. tools I use most
ChatGPT
Daily UseOpenAI's flagship A.I. assistant. Strong for ad-hoc tasks, image generation, and quick brainstorms. I keep both Claude and ChatGPT open to triangulate, especially on creative or visual work.
Try ChatGPTPerplexity
Daily UseA.I.-powered search with live citations. Better than Google for research, competitive analysis, and finding information that needs to be current. I use it before almost every client call and every piece of content.
Try PerplexityMindStudio
Build & ShipA no-code reasoning and workflow platform for building A.I. agents. A fast path from "I want an agent that does X" to testing a working version of that idea.
Try MindStudioGranola
Daily UseA.I. meeting notes that actually work. Runs in the background during any call, produces clean structured notes, captures decisions and action items. Removed the last manual task from my meeting workflow.
Try GranolaWispr Flow
Daily UseA.I. voice dictation that works system-wide. I talk, it types clean text into whatever app I'm in, with the punctuation, capitalization, and edits handled automatically. Lets me think out loud and ship faster than typing ever did.
Try Wispr FlowContent Creation.
Tools for making content
ElevenLabs
Content CreationThe voice technology behind my A.I. narration. I built my voice clone in ElevenLabs. Useful for turning an approved script into audio, with human review before it goes out.
Try ElevenLabsHeyGen
Content CreationA.I. avatar video generation. Em Bee, my A.I. content avatar, runs on HeyGen. An option for clearly identified avatar segments, not a replacement for real footage, lived experience, or editorial judgment.
Try HeyGenOpus Clip
Content CreationTurns long-form video into short-form clip candidates. Useful when a conversation already has a strong moment worth sharing. Review the selection, captions, and context before publishing.
Try Opus ClipBlotato
Audience BuildingA tool for preparing and distributing content across platforms. Useful when the content and destination are already approved. More distribution isn't the goal on its own, and I personally publish anything that goes on my LinkedIn.
Try BlotatoCaptivate
Content CreationPodcast hosting for the Seed & Society shows in English, Spanish, Portuguese, French, and Hindi. Its API connects to our episode publishing workflow. A place to start if you're building a podcast production system.
Try CaptivateAICoursify
Content CreationA.I.-powered course creation platform. Turns existing content and expertise into structured course modules. For founders who want to productize knowledge without rebuilding everything from scratch.
Try AICoursifyCanva
Content CreationThe visual design tool I reach for when I need a graphic fast. Templates for everything: social posts, one-pagers, lead magnets, presentation decks, and Pinterest pins when I'm not running a custom generator. The Pro brand kit is worth it once you have a logo, font stack, and palette to lock down.
Try CanvaAutomation & Distribution.
Tools that keep work moving
Beehiiv
Audience BuildingNewsletter platform with clean analytics, strong deliverability, and a growing discovery network that helps new newsletters get found. A strong pick if native audience growth and recommendations are your priority.
Try BeehiivKit
Daily UseThe platform Seed & Society® runs on (formerly ConvertKit). Our newsletter and list run on Kit. Powerful visual automations, granular tagging, and a clean creator network for cross-promotion. If you want your email and your automations in one creator-first place, this is where I'd start.
Try KitZapier
Daily UseThe connective tissue between every tool that doesn't already talk to every other tool. I use it for lightweight glue work, moving form submissions, syncing data between platforms, triggering downstream automations on events.
Try ZapierTailwind
Audience BuildingPinterest scheduling and analytics. An option for organizing approved pins and keeping a publishing calendar without uploading each one at the moment it needs to go out.
Try TailwindBuild & Development.
Tools for building and launching
Lovable
Build & ShipAn A.I. app builder I've used for assessment tools and product frontends. Useful for exploring an idea and iterating on a prototype. A working preview still needs testing before real customers rely on it.
Try LovableSupabase
Build & ShipOpen-source backend as a service. Database, auth, storage, and edge functions. I use it as the backend layer for early-stage products. The free tier covers a lot.
Try SupabaseNetlify
Build & ShipWebsite hosting and serverless functions. An option for taking a site from code to a live URL. Check the current plan and usage limits against what your site actually needs.
Try NetlifyVercel
Build & ShipThe hosting platform behind seedandsociety.com. It connects our website's code to deployments and runs the site's server functions. Hosting usage needs monitoring, even when the website looks simple.
Try VercelBusiness Infrastructure.
Tools that keep the business running
ThriveCart
Business OperationsCheckout and course delivery tools for digital products. An option to evaluate when you need a purchase flow, upsells, or affiliate management.
Try ThriveCartGoHighLevel
Business OperationsAll-in-one CRM, pipeline, and marketing automation platform built for agencies and service businesses. Replaces multiple tools with one system. Strong for client management, follow-up sequences, and sales pipeline tracking.
Try GHLNorthwest Registered Agent
Business OperationsBusiness formation and registered agent services. Where I recommend founders start when forming their LLC. Clean process and real humans if you need help.
Form Your LLCGoogle Workspace
Daily UseGmail, Drive, Docs, and Sheets for business. The foundation of every operating system I've built. If you're running a business without a professional email domain, this is the first thing to fix.
Try Google WorkspaceEducation & Community.
Places to learn and practice
Mic Drop Workshop
Speaker TrainingJess Ekstrom's 10-week training program for women who want to build a paid speaking business. This is where I refined the keynote. The method is direct: you have a story worth getting paid for, and there's a system for turning that story into a booked, paid keynote, not another free-pizza gig. If you're a founder who speaks (or wants to), this is the program and community worth the investment.
Learn MoreSkool
Audience BuildingThe community and course platform I recommend when a program needs a home. Clean interface, no algorithm, search that actually works.
Try SkoolNetworking School
NetworkingMindy East's annual membership for building the relationships that actually grow a business and a career. Live coaching, a step-by-step course (LinkedIn training included), plug-and-play scripts, and a supportive community, so networking feels natural instead of awkward. Built for business owners, professionals, and people in transition who want to be known for what they do best. A premium tier adds 1:1 coaching with Mindy.
Join Networking SchoolSelf Coaching Society
Coaching & MindsetSusie Moore's monthly membership for founders, professionals, and creators who want a coaching cadence without hiring a private coach. Susie is a best-selling author, columnist, and community leader who teaches the mindset work and daily practice that keeps business owners moving instead of stuck.
Join Self Coaching SocietyThe tools are not the system
See what makes the stack useful.
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