Episode 17 · May 15, 2026 · 13 min
Speaking Is a Revenue Stream. Are You Treating It Like One?
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Show Notes
You are qualified to be on those stages. You just don't have the system that gets you in the room, and this episode builds it.
I've closed nearly ten million dollars in tech sales over four years and earned seven figures doing it. I also own a mortgage-free homestead and run Seed & Society. The through-line in everything I teach is this: strong income, used strategically, buys you more money, time, and options. Speaking is one of the most underused levers service business owners have, and I'm walking you through exactly how to treat it like the revenue stream it is.
In this episode:
- What paid speaking actually pays, from local chamber events to corporate keynotes ranging from fifteen thousand to seventy-five thousand dollars, and why free gigs belong in your strategy too
- The three reasons most service business owners miss speaking opportunities entirely, and why all three are solvable with systems
- How to build an A.I. agent that monitors conference databases, scores opportunities by fit and fee potential, and drafts your submissions from your existing speaker assets
- How to write a specific, problem-aware, outcome-oriented speaker topic that makes event organizers say their audience needs exactly this
- The compounding credibility loop that makes every talk easier to book than the last
- A specific recommendation for women building a paid speaking practice: Mic Drop Workshop, founded by Jess Ekstrom, where Makeda is a graduate and will be on the Mic Drop Live stage in Indianapolis in May
Who this is for: service business owners, consultants, coaches, fractional executives, advisors, and anyone who trades expertise for income and wants to turn that expertise into a stage, a check, and a compounding credibility asset.
Subscribe to the newsletter for tools and resources at https://www.seedandsociety.com/newsletter, and take the free A.I. Employee Report at audit.seedandsociety.com.
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Two episodes a week. Tuesdays and Thursdays. Published in five languages so ten new episodes go live every week. Built for people running real service-based businesses.
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