Episode 40 · July 28, 2026 · 10 min

I Run My Business in Five Hours a Week. I Also Have a Full-Time Job.

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Show Notes

Five hours a week, more than a hundred pieces of content, and I still have a demanding full-time career. This episode is the honest math: what those five hours actually contain (a half hour most days reading what my A.I. employees shipped and showing up as a human on social, plus one focused two-hour block to set the week), why my hours steer instead of fuel, and why a full calendar no longer disqualifies you from building something of your own. I'm Makeda Boehm. I do this in the margins of a demanding job, on purpose, so you can see it's possible in the margins of yours.

In this episode:

- The morning I read my business like a newspaper someone else printed overnight

- The honest picture: a demanding full-time role, a seven-figure quota, and five hours for this

- Exactly what the five hours contain, with no rounding in my favor

- Why hours-in-equals-results-out expired, and what a workforce changed

Who this is for: the person with a full calendar who keeps saying they'd start if they only had the time.

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