The Business Kept Moving · Originally published
Seven AI Services Built Around Real Problems
Seven services you could sell using AI, starting with a problem people already have.
By Makeda Boehm
I called a doctor's office this week. Before anyone picked up, I got a message telling me to leave a voicemail and they'd call back. I hung up and moved on to the next provider.
That call, that exact moment, is happening in practices across the world. A hang-up can mean a missed relationship and, sometimes, missed revenue. That creates a business opportunity for someone who can solve the problem well.
Start with the problem, then choose the tool
The old way of thinking about making money with AI is “learn the tools, then figure out what to offer.” That's backwards. The opportunities are already sitting in front of you.
For a lot of women in my circles, especially Black women, the previous year had been layoffs, uncertainty, and fear about the next one. I'm not going to tell you to just bet on yourself like that's a strategy. I'm going to tell you to look at a real, expensive problem and build something useful around it.
Start with that doctor's office. Think about how many times you've called a provider and been sent to voicemail. Now think about that happening across appointment-based service businesses. That problem can become a product. In healthcare and other regulated fields, privacy, accessibility, security, and compliance are part of the product from the beginning.
1. AI voice receptionist
An intelligent voice agent that answers common questions, holds a real conversation, and schedules appointments directly onto the calendar. Offer it to an appointment-based business that's losing callers to voicemail. If the business handles regulated information, design the system around the applicable privacy and compliance requirements from the start.
2. Intelligent website agent
The same problem through a different channel. An agent that lives on the site, engages visitors at the point of contact, answers questions, and books them before they bounce. That's the difference between a website that's a brochure and a website that can help move the relationship forward.
3. Text agent
The same capability through SMS. A potential client texts a question, gets a useful response, and gets scheduled. Three channels. One problem. Three ways to solve it.
4. Websites and landing pages
AI can help you build a professional site or event landing page more quickly. The value isn't the number of hours it took you to assemble. The value is whether it helps the client communicate clearly and move the right person toward action.
5. Micro apps
What problem does your client solve every day that could become a small application? People are still buying static planners and templates. You can build something interactive and alive around a real repeated need.
6. Interactive spreadsheets and lead magnets
Budget trackers, project dashboards, client reporting templates, and diagnostic tools. Make them more dynamic than a static PDF and more useful to the person doing the work.
7. Email marketing
Older businesses, local shops, salons, professional practices, and service firms often have customer relationships without a consistent email system. Set it up with AI, run it well, and turn it into recurring delivery.
Apply the same model to what you already know
If you're a PR consultant, a fractional executive, or an advisor of any kind, think about how AI can reduce your time to deliver. Your expertise doesn't change. Your cost and time to deliver can.
You can serve more clients while protecting the quality of the work. You can keep the same rate and expand your margin. Or you can offer a tier that wasn't viable before because the delivery required too much manual time.
That's how a couple of well-scoped clients can create meaningful revenue. The question is whether the problem is valuable, the solution works, and you can reach the person who needs it.
Turn your experience into an offer
Use this as a starting prompt:
I'm a [your role or profession] with [X years] of experience. My clients are [describe who you serve]. The problems I solve most often are [list two or three recurring problems]. The tasks that eat most of my non-billable time are [list two or three]. I'm comfortable with [list the tools you already use, even if it's just Google Docs and Canva].
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Based on this, give me five AI-powered products or services I could realistically offer. For each one, tell me what it is in one sentence, who the first client should be, which problem it solves, what information I still need before pricing it, which tools could support the build, and the exact sentence I'd use to explain the offer in a cold email or DM. Rank them by the shortest responsible path to a real client result.
Run it, then use your judgment. The point is to find offers that come from your actual expertise, not generic AI side hustles.
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