Episode 12 · May 4, 2026 · 13 min
The New A-to-Z
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Show Notes
A client tells you their budget on a sales call. It's lower than your rate. The old model says walk away — or offer a stripped-down version that doesn't really solve the problem. The new model says your delivery mechanism, not your expertise, is what needed to change.
This episode walks through what a sales call looks like in 2026 when AI handles the operational work. Same outcome for the client, ninety percent shorter path, and a price that lets you say yes to people your old model had you turning away.
In this episode:
- The old A-to-Z: 26 steps, every one requiring your time, every one where the cost lived
- The new A-to-Z: A to Z with most letters removed — same outcome, fraction of the delivery
- The exact question to ask an AI after a sales call to redesign your offer for any budget
- Why this is not about delivering less — your premium tier still exists and still has value
- Real examples: brand strategy at $3K instead of $10K, group coaching at $1,500, copywriting at $500
- Why learning this is harder than continuing what you've always done — and what it actually buys you
- The math: going from 10 premium clients to 30 at a third of the price, then stacking tiers on top
- Why the consultant in Dakar using these tools is ahead of the one in San Francisco who hasn't tried them
- Why you are not late — you are in the first five percent of people on Earth thinking seriously about this
Who this is for: Service-based business owners who are still running their delivery process the old way — the one that made sense before AI existed — and want to understand what redesigning it actually looks like.
Continue planting the seeds for a better society.
Makeda Boehm | Seed and Society
makedaboehm.com | seedandsociety.com
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